Our Story


Musicians like Lionel Richie, Simon and Garfunkel, Phil Collins, Fleetwood Mac, The Beatles and Frank Sinatra turned up the volume when it came to the Van Heerden Family’s love affair with music, but the Planetworld story really starts with 4 brothers and their dad bonding over their vast music collection, as they spun record after record back in the early ‘90s. Till this day, we live our lives amplified as music is central to everything we do - whether at work, play or anywhere in between, music accompanies us wherever we go.


In 2008, after various careers in other industries, The 4 Van Heerden brother's and their Dad decided to turn up the beat and join forces through the acquisition of Planet Electronics – a small importer and distributor of aftermarket accessories to the automotive trade that only employed 5 people at the time. Over the course of 3 years, the business boomed due to the introduction of infotainment systems to the product line-up and the creation of our house brand ‘Caska,’ the largest infotainment brand in the country. A powerful brand that’s still pumping today after selling over 10 000 units within the first 3 years.


Our first venture into the car audio industry came with securing the distribution of Kicker Car Audio. Within 2 years, Kicker grew to be the largest premium car audio brand in South Africa and we were only just getting started! Over the next 7 years, Planet Electronics secured the distribution rights of various leading car audio brands including JVC, Alpine, Kenwood and Focal.
Planetworld now sells around 300 000 car audio products per year in South Africa, Namibia, Botswana, Zimbabwe and Mauritius. Nothing gives us more joy than to see you jamming to your favourite songs, whether driving to and from work or to connect with family and friends. This is who we are, a company that connects people and emotions through sound.


Why are we limiting ourselves to only delivering awesome sound in cars, why not everywhere?
That was the question posed at a board meeting back in 2017. It was this question that inspired to amp up our product offering and embark into new audio markets and industries.
What's more, this new adventure works in harmony with our philosophy that everyone deserves to enjoy their music the way the artist intended, loud and full of feeling. In 2018 Planet Electronics acquired Audiotronic, a 40-year-old distributor of home audio brands including Onkyo, Sonos, Polk Audio and Dali.


In 2019, Planet Electronics and Audiotronic merged under the new name, Planetworld. With this the company slogan was changed from ‘Intelligent Accessories’ to ‘Life Amplified’ to be more in line with our vision. What’s more, we relocated to our new upbeat “Planet 2.0” facility in Samrand, Gauteng. The new upbeat facility speaks to who we are as a company allows us the opportunity to continue our aim of delivering music and entertainment the way you like it!